Name: Our Bartender Panel Learns and Shares What Your Customers Really Want
Start: 2018-02-28T09:15:00-0800
End: 2018-02-28T10:30:00-0800

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Our Bartender Panel Learns and Shares What Your Customers Really Want

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Today’s on-premise landscape is uncertain and unpredictable. With dining habits shifting and the consumer mindset changing, many concepts have unexpectedly faced declining traffic and poor sales. Is the downturn just around the corner? To better understand the health of their business, operators rely on consumer insights and business analytics. The “canary in the coal mine,” so to speak, may be the servers and bartenders. Have we stopped to observe and listen to them? What do they think? Where do they go to eat and drink? Do they hold any of answers to help your concept move in the right direction?

Moderators

Patrick Kirk

Vice President Bar & Beverage, Applebee’s

Patrick Kirk has spent the past 17 years in the restaurant industry devoted to marketing and beverage at three major restaurant chains. His career in the industry began in 2001 when he joined the marketing team at international rib chain Tony Roma’s in Dallas. He later moved to... Read More →

Speakers