VIBE Conference 2018

The availability of excellent wines from around the world has never been greater and wine programs today reflect that diversity.  Consumers, however, are now faced with an ever increasing list of varieties, appellations and wine terminology. Are we scaring the consumer away by giving them a broader selection?  How do you integrate these new wines and regions into your program and make them successful with your staff and your customers? Join Bob and his talented panel, as they discuss how to make sure your wine program is communicating effectively with Millennials and Baby Boomers, while empowering them to try these new wines. Target Audience:  Operators, Beverage Suppliers-Wine